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Norstedt Best selling books from the top online bookstore offering Evert Gummesson book. Search our bookstore for books, Evert Gummesson book and used out of print books. Search a large selection of rare out-of-print books from your source for new, used and hard to find book titles from the top book authors and publishers including Norstedt.



Total Relationship Marketing: From the 4PS - Product, Price, Promotion, Place - Of Traditional Marketing Management to the 30Rs - The Thirty Relationships - Of the New Marketing P
by: Evert Gummesson
May, 1999



Qualitative Methods in Management Research
by: Evert Gummesson
November, 1999



Service Quality
by: Stephen W. Brown, Evert Gummesson, Bo Edvardsson, Bengtove Gustavsson, Jan Carlzon, Evert Gummeson
03 June, 1998



Total Relationship Marketing
by: Evert Gummesson
15 July, 2002



Marknadsfunktionen i företaget : marknadsföringens planering och styrning
by: Evert Gummesson
15 July, 2002



Yuppiesnusk eller ledarskapets förnyelse? : om kunskapsföretag, managementkonsulter, service management, nätverk och andra företeelser i 1900-talets affärsliv och förvaltning
by: Evert Gummesson
15 July, 2002



Marknadsföring och inköp av konsulttjänster : en studie av egenskaper och beteenden i producenttjänstmarknader = [The marketing and purchase of consultancy services]
by: Evert Gummesson
15 July, 2002



Resultatinriktad marknadsföring
by: Evert Gummesson
15 July, 2002



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